Case study
Hiring a Demand & Supply Planning Coordinator, done properly.
Like many growing businesses, Hunter & Gather didn't have the time to work through dozens of applications hoping the right candidate would eventually appear. They wanted confidence that every person they spent time interviewing had already demonstrated they could be a genuine fit for the role.
- Role
- Demand & Supply Planning Coordinator
- Sector
- FMCG — Food & Supplements
- Service
- Smart Shortlist
- Briefing to offer
- ~6 weeks
The brief
Three things they
asked us for.
No wading through applications
They didn't have the time to work through dozens of applications hoping the right candidate would eventually appear.
Confidence in every interview
Every person they spent time interviewing should already have demonstrated they could be a genuine fit for the role.
A process that reflected them
Just as importantly, they wanted a hiring process that reflected the way they treat people as a business.
That's where Chapta's Smart Shortlist came in.
Our approach
Every candidate,
the same structured process.
We began by taking a detailed briefing with Hunter & Gather, building a clear understanding of both the technical requirements and the personal qualities needed for success.
- 1
1. Screening
~80 applications received
The role was advertised by Chapta, with every application flowing directly into the Chapta platform.
Our platform completed the initial screening before every application was manually checked by a member of the Chapta team.
- 2
2. Vetting calls
9 invited to a vetting call
Each candidate completed a structured conversation with a member of the Chapta team, assessing both technical capability and behavioural fit against the brief.
Following those conversations, seven candidates stood out as potential or strong matches for the role.
- 3
3. Profiles and matching
24–48h to complete onboarding
Rather than simply sending CVs across, each candidate was supported through onboarding onto the Chapta platform, creating a rich profile that gave Hunter & Gather a much clearer picture of the individual behind the application.
As soon as they went live, they were automatically matched to the Hunter & Gather vacancy — and Hunter & Gather received an instant notification that their Smart Shortlist was ready to review.
Technology helped us work efficiently, but people made the decisions. Every rejected application was checked to ensure we hadn't overlooked someone who deserved to progress.
Throughout the process, we kept in regular contact with Hunter & Gather, sharing progress, confirming timelines and making sure there were no surprises along the way.
The results
The numbers
tell the story.
~6 weeks
From briefing to accepted offer.
Hunter & Gather interviewed every single shortlisted candidate.
Because the shortlisting had already been done accurately.
Hiring people properly
A successful hire was the goal.
It wasn't the only one.
The whole process followed the Chapta Charter, a new standard in hiring.
Everyone heard back
Candidates who weren't the right fit weren't left wondering what had happened to their application. They too received a response — even the wild shot-in-the-dark ones.
Clear communication throughout
Candidates who progressed received regular communication, structured interviews and clear updates throughout the process.
Feedback straight from the employer
Following interviews, Hunter & Gather provided feedback directly through the Chapta platform, ensuring candidates always knew where they stood.
"I think Chapta's approach to recruitment is fantastic, especially given the chaos of the job market recently"
We don't believe respectful communication should be a differentiator. We think it should be standard.
Why it worked
Technology and
human judgement.
For Hunter & Gather
Straightforward, transparent and highly cost-effective.
Hiring managers didn't spend their time filtering applications that were never right in the first place. Instead, they could focus on meeting people who had already demonstrated they could succeed in the role.
For candidates
A recruitment experience built around communication, respect and clarity.
Everyone knew where they stood, at every stage — including the people who didn't get the role.
For both
It proved that hiring doesn't need to be complicated to be done properly.
Smart Shortlist combines technology with human judgement. The platform helps us work efficiently and scale while maintaining good hiring standards.
The outcome
Technology supporting people,
instead of replacing them.
- Hunter & Gather successfully appointed their new Demand & Supply Planning Coordinator.
- Seven candidates were given a genuine opportunity, because they had earned it.
- Every applicant received a response, and the role was filled in around six weeks.
That's what happens when FMCG hiring is done properly.